Health Claims
Advertising medical services is one of the most regulated industries in the United States.
Prior to 1977, it was illegal for healthcare providers and hospitals to advertise. Most state and
local governments have even more restrictive requirements. For example, New York, Illinois, Kentucky and
West Virginia forbid the use of patient testimonials in healthcare marketing.
A legal mistake in healthcare advertising can be devastating.
The Federal Trade Commission states, "Companies must support their advertising claims with solid proof. This is especially true for businesses that market
medical products, medical services, over-the-counter drugs, weight loss, dietary supplements and other health-related products."
If you are a doctor, health professional, health care business
representative or non-profit organization,
please contact us for more information about advertising on the Health and Wellness Network.
This is a great opportunity for you to advertise your
business and reach out to a large audience.
Thank you for visiting our site. Please take this opportunity to broaden your horizons! We
offer the biggest bang for the buck -- low cost marketing to a wide audience. As the longest running
site for health professionals, you can take advantage of advertising to our audience.