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1997 Adventure Sport X-Po

MEDIA MARKETING GROUP

Creating Momentum Together

Our ad campaign will saturate the greater Philadelphia market in the crucial weeks preceeding the X-Po


sponsored in part by:

Wilburgers

Montgomery Newspapers

Y100 Radio

Pepsi

Fort Washington Exposition Center

in conjunction with a major


MEDIA PROMOTIONAL BUDGET

to include


PRINT: $60,000

City Paper
Metro Sports
Philadelphia Inquirer
Montgomery Newspapers

BROADCAST: $60,000 (Radio)

Y100
WYSP
WDRE

BROADCAST: $20,000 (Comm'l TV/Cable)

OUTDOOR: $5,000 (Billboards)

LOCATION: $5,000 (Shopping Mall Directory Displays)

for a total estimated


$150,000 PROMOTIONAL BUDGET

running parallel to a commercial "tagging" campaign


4 weeks before the show

PEPSI WILL BE TAGGING THE 1997 ADVENTURE SPORT X-PO

in the last ten seconds of Mountain Dew and Pepsi commercials on


WMMR

WYSP

Y100

Q102

WMGK

WDRE

WPST


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